Letter: Support a small business this holiday season
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To the editor:
This holiday season, pitching in to support a small business may be easier than you think.
Many small towns are proud to feature a vibrant main street, and rightfully so. Busy storefronts are a sign of activity and growth. They also indicate strong community support.
But not every small business gets their start in a brick and mortar location. With the popularity of online shopping, more small entrepreneurs are learning that their dream of selling locally-produced food, artwork, and handmade items can be achieved from the comfort of their own home.
While home-based businesses have their benefits, they also deal with their own set of challenges. Walk-in traffic isn’t practical. The curiosity that comes from filling a storefront isn’t going to materialize. Catching the attention of community members with a bright sign or colorful display isn’t going to be as effective in a residential area.
Instead, these home-based businesses rely on word of mouth. That’s where you come in.
Many new entrepreneurs take to social media to advertise their goods. Give them a follow. This allows you to stay up to date on new products or special sales. It also shows the business owner they have your support.
Consider sharing their information in a post on your own page. Your credibility can carry a lot of weight — when you share a local business with your friends and family, they’ll see you as a trusted source and give that business the benefit of the doubt.
Finally, remember a positive review can make all the difference. Many consumers spend time researching a business before making a purchase. Letting others know you’ve had a good experience can help them feel confident in their investment.
Women’s Business Center director
Center for Rural Affairs
Established in 1973, the Center for Rural Affairs is a private, non-profit organization working to strengthen small businesses, family farms and ranches, and rural communities.