The Alexandria City Council approved a resolution regarding a naming rights agreement for the Runestone Community Center.

The action was taken during the council's regular meeting Monday, Nov. 23.

Under the resolution, a Minnesota-based company called Front Burner Sports and Entertainment will assist the city valuing, soliciting and evaluating proposals for and negotiating third-party naming rights agreements and additional sponsorship agreements for the Runestone Community Center.

Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program or event, typically for a defined period of time.

City Administrator Marty Schultz said Front Burner Sports' efforts will be complementary to the capital campaign and will provide as much revenue as possible to support the center's expansion project.

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The proposal from Front Burner Sports is a two-phase project. The first phase involves, in part, the development of solicitation materials to be presented to potential naming rights partners and other potential facility partners.

The second phase involves successfully securing a naming rights partner for the city and working with the city to execute contracts and oversee the installation and activation of assets.

Under the agreement with Front Burner Sports, Schultz said the city will pay $3,000 per month for the first two months. For the remainder of the agreement through Dec. 31, 2022, the cost will be $3,000 per month plus a 12.5% commission on the lifetime value of sold sponsorship programs.

Underground distribution project

The city council also approved a resolution authorizing a call for bids for the 2022 underground distribution project from ALP Utilities.

Josh Waldorf, manager of electric distribution for ALP, said bids for materials will be opened on Dec. 14, and the ALP Utilities Board of Directors will make their approval decision at their meeting on Dec. 20. If the bids are approved, Waldorf will ask the city council to approve the material bid on Dec. 27.

The estimated bid for material is $973,000, he said.

The bids for construction will be opened Feb. 15, 2022, with the ALP Board of Directors making their approval decision at their Feb. 21, 2022 meeting. If the bids are approved, Waldorf will attend the Feb. 28 city council meeting asking the council to approve the construction bid.

The estimated bid for construction is $1.1 million, he said.

The areas included in the project are the West Circuit Mainline and the 3M Mainline, Waldorf said.

Seasonal parking restriction on Runestone Avenue

The city council also approved a seasonal parking restriction to take effect on Runestone Avenue between Runestone Place and Viking Place.

The area is the site of a recent extension, and the new road is relatively narrow, said city engineer Tim Schoonhoven.

Schoonhoven added that there is no need for street parking in the area, as a new apartment building has adequate parking lots.

The parking restriction is scheduled to take effect from Nov. 1 through April 1.

"No Parking" signs will be installed on both sides of the street in the affected area, Schoonhoven said.

New executive director at Explore Alexandria Tourism

Monday was James Feist's last city council meeting as executive director of Explore Alexandria Tourism, as he has relocated to Oregon.

Feist appeared at the meeting via Zoom and introduced Joe Korkowski as the new executive director for the organization.