ST. PAUL — The Laundry Evangelist is taking his message to the airwaves.
St. Paul businessman and entrepreneur Patric Richardson, “The Laundry Evangelist,” who conducts “laundry camps” at his store at Mall of America and will have a book about finding joy in doing laundry published at the end of the month, will be featured in a new Discovery+ streaming series.
Discovery Channel announced Monday morning that “The Laundry Guy” will start March 31 on the streaming channel. The first episode also will air on HGTV on March 31 at 9 p.m.
Richardson owns Mona Williams, which sells vintage designer wear, gifts and laundry supplies at MOA. He started “laundry camps” at the store’s previous location six years ago, to share his tips for cleaning and caring for clothing. The camps garnered national attention and led to his book, “Laundry Love: Finding Joy in a Common Chore,” which will be published by Flatiron Books on March 30.
In the series, Richardson will hear stories from clients who have stains and other problems with cherished items — from wedding dresses to stuffed animals. Then, he cleans and restores those pieces.
Here’s how Discovery+ describes “The Laundry Guy“: “Throughout the season, Patric brings new life to his clients’ most precious possessions, including removing stains from a decades-old denim three-piece suit and cleaning a 1930s-era child’s coat and hat. He also provides solutions for other common problems with garments, such as removing stains, reviving fading colors and treating the most delicate fabrics without sending them to the dry cleaners. … In each episode of ‘The Laundry Guy’, he shares his signature tips and tricks, do-it-yourself hacks and real-life takeaways, from folding a pesky fitted sheet to making a delicious cocktail.”
A Kentucky native, Richardson moved to St. Paul in 1999. He and his partner, Pioneer Press music writer Ross Raihala, live in St. Paul.
“I am thrilled that all of these things have come together,” Richardson said on Monday. “Seeing two projects that I worked so hard on, “Laundry Love” and “The Laundry Guy,” come to life is incredible. I hope people get as excited about laundry as I am about March.”
“The Laundry Guy” series will be available at discoveryplus.com and via @discoveryplus and #TheLaundryGuy on Instagram, Facebook and Twitter. Richardson can be contacted at (@laundrypatric) on Instagram and Twitter.