GLENWOOD – Spark27 Creative earned a 2023 Silver ADDY award from the American Advertising Federation’s North Dakota chapter for its rebrand design of the 22 Northmen Brewing Company brand.
The branding of the brewing company, a Bold North Cellars brand located in Alexandria, embodies traditional Viking heritage with a modern twist, according to Spark27 Creative. The typography lines are strong and smooth, yet, angled in some areas — a mix of the new and old world. The dragon icon shape draws on inspiration from the carved masthead of a Viking longship and the number 22 in the brewery’s name that was derived from Norse legend.
The dragon’s tongue weaves in a pattern inspired by Viking knotwork and dares you to unleash your “beer-venturous” spirit, Spark27 Creative noted.
“The Spark27 Creative team truly captured the look and feel we wanted with our brand refresh. The thoughtfulness, attention to detail and understanding they brought to the project was beyond our expectations,” said Michelle Bredeson, co-owner of 22 Northmen Brewing Company. “This award is well-deserved recognition for Spark27 Creative.”
The ADDY awards recognize excellence in advertising and marketing. Members of the Spark27 Creative team accepted the award during the AAF-ND's 2023 American Advertising Awards Ceremony held in Fargo, N.D.
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“We’re so honored to be recognized for our work with 22 Northmen Brewing Company among our respected peers,” said Katie Elenberger, Spark27 Creative founder. “We are energized by solving unique challenges, collaborating as a team and helping our clients achieve measurable success.”
This ADDY award joins the ranks of more than 36 other ADDY design awards previously earned by the Spark27 Creative team.
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