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Best of the Lakes Area Jewelry

This is part of a series articles highlighting winners in the Echo Press Best of the Lakes Area contest. For a full list of winners, look for our Best of the Lakes Area publication in the "Magazine Rack" section of EchoPress.com."An old-fashioned jewelry store, and proud of it"

320-763-4940

611 Broadway St., Alexandria

www.hedinejeweler.com

For nearly one hundred years, Hedine Jewelers has been providing jewelry and jewelry repair services for people in the Alexandria area.

Owned by brothers Paul and Tom Hedine, who are also the store's only employees, Hedine Jewelers specializes in jewelry repair and cleaning, custom designs, diamonds, engagement rings, precious stones, watch repair and more.

The store's slogan, "An old-fashioned jewelry store, and proud of it," reflects the long history of the store, which was started by Paul and Tom's grandfather in 1922. The store has been at its present location in downtown Alexandria since 1928.

As third-generation jewelers, they see a lot of loyal customers whose parents and even grand-parents shopped at the store.

"People say things like 'My granddad said this is the place to go,' " Paul said.

Paul explained that in addition to their experience, the store offers unbeatable prices, in part because they don't have to pay rent or employees.

"We're hard to beat," he said.

Another thing that sets the store apart is its repair services. In the days of the Internet, it's easy to buy online, but it's harder to buy a repair, Paul said.

Both Paul and Tom are goldsmiths and able to do almost any type of repair in the store - often in just a day or two - and ring sizing can be done the same day, Paul added.

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