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Pride in product drives dairy farmers

John Wold, like many of the Alexandria Evening Lions Club members he spoke with on September 22, has a civic responsibility to contribute his time and talents as a leader and volunteer.

For Wold, this means informing the community about his business and the products he provides. Wold is a dairy farmer and one of the people behind the wholesome dairy foods consumers enjoy.

Wold owns and operates his family farm outside of Underwood. He milks 45 cows twice a day, every day. Corn, soybeans, wheat and alfalfa are also grown on the 700-acre farm.

Dairy farms are also important businesses in the community, with each cow generating more than $15,000 in economic activity. This money ripples through the community in the form of jobs, goods and services.

The community also benefits from farm families' tradition of civic responsibility, contributing their time and talents as leaders and volunteers.

"Dairy farmers take personal pride in the milk they produce," said Wold. "Our farms and milking facilities are regularly checked by state and federal inspectors, and our milk is tested routinely, making milk and dairy products among the most wholesome foods a consumer can buy."

To learn more about the people behind the product - dairy farmers and the milk they produce, visit or

Midwest Dairy Association is a non-profit organization that provides consumers with information about the nutrition and wholesomeness of dairy foods, and conducts research and promotional programs.

Programs are financed and directed by more than 13,000 dairy producers in nine states - Arkansas, Illinois, Iowa, Kansas, Minnesota, Missouri, North Dakota, South Dakota and eastern Oklahoma.