Pool safety campaign adds new partners

WASHINGTON – The federal government’s first-ever public education and information campaign to promote pool and spa safety – Pool Safely: Simple Steps Save Lives – has announced its 2011 Campaign Safety Partners and Leaders.

All of the original Campaign Safety Partners (CSP) have committed to supporting the campaign in 2011, and three new organizations have joined the effort at the highest partnership level for this year. All of the original Campaign Safety Leaders (CSL) have also committed to supporting the campaign in 2011, and six new organizations have joined the effort at the CSL level.

“I am proud that so many national public and water safety advocate organizations have partnered with the Pool Safely campaign this year,” said Inez Tenenbaum, Chairman of the U.S. Consumer Product Safety Commission (CPSC). “As we build on the successful campaign kick-off in 2010, we look forward to fully realizing the potential of our partner network, which will help us continue to drive the national conversation on pool and spa safety. The Pool Safely campaign has a simple, but important message – practice as many water safety steps as you can in and around the water.”

The U.S Consumer Product Safety Commission’s Pool Safely Campaign Safety Partners and Leaders have been enlisted to help deliver the campaign’s safety message to the public by distributing materials, posting information online, holding events, and incorporating the campaign into existing public safety outreach programs. Campaign Safety Partners are typically national organizations with established networks and a proven track record on health and safety campaigns. Campaign Safety Leaders are generally more focused on a local or regional audience.

The Pool Safely 2011 Campaign Safety Partners include:

Abbey’s Hope

American Red Cross

Association of Pool and Spa Professionals

National Aquatic Safety Company*

National Drowning Prevention Alliance

National Swimming Pool Foundation*

Safe Kids USA

United States Swim School Association*

USA Swimming Foundation/Make a Splash Initiative*

World Waterpark Association

The Y

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