3D - a whole new way to watch moviesMovie going in Alexandria is taking on a whole new dimension – 3D. Just a few weeks ago, Midway Mall Cinema 9 brought in a Dolby Digital 3D system.
By: By Heather Huwe, Intern Reporter, Alexandria Echo Press
Movie going in Alexandria is taking on a whole new dimension – 3D.
Just a few weeks ago, Midway Mall Cinema 9 brought in a Dolby Digital 3D system. This system is a second generation projector that is “top of the line,” according to John Perino, part-owner of Cinema 9.
Most of the movies offered this summer and fall in 3D at Cinema 9 will be family oriented.
“It is easier to make computer-generated movies into 3D,” said Perino.
Cinema 9 tested out the new system with a one week showing of Avatar. The first full- length feature played at Cinema 9 in 3D was Shrek, The Final Chapter.
The projector is actually showing two images that can be seen with the 3D glasses.
The 3D movies are shown in a 2,048-pixel experience. This is a much clearer and brighter show than 2D movies and even more elite than home systems. To see the effect, 3D movie goers will wear special glasses.
“The glasses are sanitized between viewings”, added Jim Chan, manager of Cinema 9.
The system can hold up to 12 movies at a time but a security code is needed to be able to play the movie. This code is given only for a period of time that it is requested.
The films now come in the form of a hard drive. This makes the picture clearer, brighter and looks the same time after time. Movies in a film version can get scratched through viewings and the picture quality is not the same. This is not an issue with the digital movies.
The $2 increase for a 3D ticket is a small price to pay for the tremendous amount of extra quality that is offered, according to Perino and Chan.
The increase is going toward the total cost of about $120,000 for the new 3D digital system.
Cinema 9 will be consistently playing 3D movies on one of its screens. Movies will be shown in 3D for about two to four weeks.
Most movies will also be offered for viewing in 2D, once it has been replaced by another in 3D.
Theater six is the second largest theater at Cinema 9. It is the only theater that is showing movies in 3D.
This theater also has 12 speakers and two subwoofers to make the movie-going experience more realistic.
Customers have enjoyed the new crisper, cleaner, brighter and more realistic movie watching experience, according to Perino.
Other family movies that will be playing this summer include Toy Story 3, which will start after the 3D Shrek viewing, Despicable Me and Cats and Dogs.
Movies coming out in 3D this fall and winter include Harry Potter and the Deathly Hallows, Yogi Bear and The Chronicles of Narnia: The Voyage of the Dawn Treader.