Chicken and egg farmers hatch new name, website

Minnesota's chicken and egg farmers are pleased to announce a new name for their member organization, along with a new logo and their very own website. The "Chicken and Egg Association of Minnesota" (or CEAM) officially replaces the Broiler and Egg Association of Minnesota (BEAM), a name originally created in 1994 when the organization morphed from the Minnesota Poultry Industries Association (MPIA).

"We feel strongly that this name change better reflects who our members are to consumers," said CEAM President Scott Waldner of New Ulm, Minn. "The truth is, most of us don't know what a "broiler" is anymore - but everyone relates to chickens. This name change will help our farmers be more instantly recognizeable to the public."

Along with the name change, a new logo design gives an instant upgrade to all of CEAM's materials, both printed and online.

"We took parts of the old logo that make sense for us to keep - an egg and feather - and reshaped them to be brighter and more modern," said Waldner. "It's a clean look and a great way for our organization to kick off a fresh start in 2013."

Both the name and logo were debuted this week at www.mnchicken.org, CEAM's very first website presence. The website includes sections with information on Minnesota's chicken and egg farmers, nutrition and recipes, poultry facts and figures, and a special secure section for its members.

"We're excited to go live with CEAM's new website," said Steve Olson, CEAM Executive Director. "It's the first time CEAM has had its own presence on the Internet and our goal is to make it an excellent resource on chickens and eggs - and the farmers who raise them - for consumers and our members."

Along with the new website, CEAM also can be found on both Facebook (www.facebook.com/minnesotachicken) and Twitter (www.twitter.com/mnchicken or @mnchicken.)

Tags: news, updates, agriculture, chicken, egg