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The new Alexandria Area High School logo (left) was designed to feature a competitive and determined look but one that wasn't aggressive. (Contributed)

UPDATED: Cardinal logo decision explained

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Alexandria District 206 Communications Coordinator Jill Johnson said the decision to create a new Cardinals mascot came from the desire to have a consistent, unique look that represented the values of the Alexandria community.


The district made the decision with the help of multiple local stakeholders. Plans to revamp the mascot started taking shape after the new Alexandria Area High School name was approved by the school board on December 17, 2012.

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Eric Morken
Eric Morken is the sports and outdoor editor at the Echo Press and Osakis Review newspapers in Douglas County, MN. Follow him on Twitter at echo_sports.
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