Soybean council to give away groceries for a year
The Minnesota Soybean Research and Promotion Council (MSR&PC) is hitting the airwaves using television advertisements that addresses consumer questions about farming and promotes the chance to win a year's worth of groceries by visiting www.TheREALStoryMN.com. The grocery giveaway begins February 25 and runs through March 31.
The television spot addresses consumer concerns on how farmers care for the environment and how they implement responsible practices on their farm. These concerns will then be linked to real facts from real farmers.
The 30-second spot will run for five weeks starting February 25 on Twin Cities and cable television stations. At the end of the spot, viewers are encouraged to visit www.TheREALStoryMN.com to enter for a chance to win a grocery giveaway.
As part of The R.E.A.L. Story campaign - Responsible, Ethical Agriculture for Life- MSR&PC is helping Minnesota soybean farmers build a connection with non-farmers, and is working to make the farmer the trusted source of information about farming today. The TV spot will help inspire and equip consumers to share the facts about farming with their friends and also drive traffic to www.TheREALStoryMN.com to view a Myth-Busting video, sign up for the sweepstakes and discover the many resources that are available.
Print and online advertising for The R.E.A.L. Story is also underway and runs through May. These ads feature images using real farmers as spokespeople and communicate the shared values that Minnesota farmers have with non-farmers, helping to build trust with consumers.
The R.E.A.L. Story campaign is helping Minnesota soybean farmers build a connection with non-farmers and is working to make the soybean farmer the trusted source of information about farming today.
The Minnesota Soybean Research & Promotion Council oversees the investment of soybean checkoff dollars on behalf of approximately 25,000 farmers in Minnesota. The council is governed by the rules of a federally mandated checkoff program that requires all soybean producers pay a fee on the soybeans they sell. This money is used to promote, educate and develop market opportunities for soybeans.