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School of Fish partners with Fish On Kids Books

School of Fish, a fishing education program for kids, recently announced the addition of Fish On Kids Books as a sponsoring partner. The Fish On Kids Books partnership will begin with School of Fish On Ice this coming fall.

Designed as a three-hour fishing class for upper elementary and middle school age kids, School of Fish hosted 22 open-water classes in 2013 and graduated 458 students.

Based on those successes, School of Fish will launch School of Fish On Ice for fall/winter 2013-14. Taught in a fast-paced environment, kids learn about finding and catching fish in the winter, ice safety, knot tying and how to rig their own ice fishing set-up.

Additionally, kids leave class with their own rod and reel and tackle pack.

The new Fish On Kids Books sponsorship means each School of Fish On Ice graduate will leave class with the first book in the five-book series, entitled A Whirlwind Opener, by K.J. Houtman.

“School of Fish is about angling and kids enjoying time outdoors,” said Mike Frisch, one of the School of Fish founders. “Houtman’s wholesome fictional stories are about those kinds of kids. The books, targeted for 8 to 12 year olds, are a series that kids and families can continue to read.”

School of Fish is offered to fishing/sportsmen’s clubs, civic organizations, and retailers.

Designed as a turn-key opportunity, School of Fish provides materials and training, while the local group gets the recognition of providing a great opportunity for their community.

For more information, including an information packet, contact Frisch at or visit