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Proceeds from Powerade sales go to area high schools

Viking Coca-Cola thanked Dr. David Hartmann (left), athletic director, his staff, all A-Club members, the entire student body and staff at Jefferson High School in Alexandria and local retailers and their customers for their support of the Powerade 4 Schools program. Since the inception of this program in 2010, Viking Coca-Cola has donated $4,271 to Jefferson High School. (Contributed)

Viking Coca-Cola Bottling Company is directing a portion of its sales of Powerade and Powerade Zero back to participating area high schools through a program called Powerade 4 Schools. This year, it donated $1,443.

Participating area high schools include Jefferson High School in Alexandria, Brandon High School and Minnewaska High School in Glenwood.

Money will be collected on all Powerade and Powerade Zero products sold throughout the Viking Coca-Cola Bottling Co. territory and then divided to high schools based on a percentage of purchased beverages.

The program’s goal is to encourage active lifestyles through the support of school athletic programs, within the Viking Coca-Cola Bottling Co. franchise territory.

For more information, visit the Viking Coca-Cola Company website at