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Echo Press photo by Celeste Beam The new electronic cigarette uses high-frequency patented technology to atomize nicotine and produce only a smokeless "vapor," which as seen above, looks like real smoke. The vapor, however, dissipates quickly and has no odor.

No smoke, fire, smell. No kidding. New electronic cigarette hits market

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Sitting across from a pregnant public health official, Terry Loeffler didn't think twice about puffing several times on his cigarette.


Despite statewide legislation banning smoking indoors, he leisurely blew smoke toward Jessica Peterson, Douglas County Public Health educator, while the two were sitting in a conference room at Henry's Foods in Alexandria last week.

Loeffler, the director of sales and marketing at Henry's, is an ex-smoker.

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