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How to get and keep women’s attention and support

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By Terry O’Neill and Don Kraus,

Washington, D.C.

There is a lot of talk these days about the importance of the women’s vote for the 2014 elections. Democrats and Republicans alike are courting women voters. Republicans are working as hard as they can to shed their anti-woman image stemming from the 2012 election cycle, while Democrats are working equally hard to shine as the party that fully supports women’s equality.

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