Echo Press wins nine state awards
The Echo Press received nine awards in the Minnesota Newspaper Association’s (MNA) Better Newspaper Contest.
Here are the awards the Echo Press received:
• Advertising Excellence, first place. The judges noted, “No fear to use color throughout all sections; feature tributes in each issue and overall design makes you keep turning pages, then want to go back again. Flat-out impressive in every aspect. Edged out number two finisher but top two were miles ahead of the rest of the field.”
• Headline Writing, first place. The judges noted, “In addition to some great turns of phrases, headlines were strong throughout the paper. Even simple stories had creative heads that made for a more enjoyable reading experience.”
• Classified Ad Section, first place. “Strong, clean layout,” noted a judge.
• Self Promotion or House Ad, second place to Jody Hanson and Karla Mikkelson. The award was for a series of ads promoting the members of the newspaper’s editorial team. “A window into your newspaper designed with class,” said a judge. “Popping the employee with color and clip pathing draws attention. Well done.”
• Use of Color in Advertising, first place. This was for a design-a-bra contest the newspaper organized to support breast cancer awareness and research. “A very clean, neat, easy to read ad with good use of color. Sometimes we tend to over-use color and this ad used the color properly,” said a judge.
• Best Advertisement, third place to Shelly Beaulieu and Deb Zens for a Pete’s County Market hamburger ad. “Good use of prominent graphic,” noted a judge. “Was bold ad in its taking on the competition. Message was clear and immediate. Made me want a good burger!”
• Sports Story, first place to Eric Morken for his two-part series on hockey player Kalley Kragenbring’s recovery from a concussion. “Interesting feature, very readable,” said a judge. “A good cautionary tale about the dangers of concussions for athletes, parents. All parents who have kids who play sports should read this.”
• Sports Photo, second place to Blaze Fugina for his photo of a runner sliding safely into home for the Brandon-Evansville Bluedogs in a game that gave the team the Resorters West title. “Always hard to catch this good of a picture,” said a judge. “Great photo.”
• Best Magazine, third place for Chicz. “The cover was cute and had great color and photo choices,” said a judge. “The overall magazine was geared toward women and it showed in the choice of colors, graphics, copy and layout. It is a great niche magazine and really captures its targeted audience.”
This year’s MNA contest was an exciting one for Forum Communications Company, which owns the Echo Press. The Forum of Fargo-Moorhead won the prestigious Vance Trophy, which is awarded to the daily newspaper that earns the most points in the contest; and another FCC newspaper, the Detroit Lakes Tribune, earned the coveted Mills Trophy, given to the top weekly newspaper in the state, for the second year in a row.