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Echo Press launches new website with new features and design

The Echo Press today relaunched its website with a new, cutting-edge design which focuses on the needs of the site’s consumers and advertisers.

Users of the site will notice a fresher, more open look that will allow for, among other things, larger photos, related story links and more efficient navigation of the site. Ultimately, though, the new design is based on how consumers use the site and how advertisers want to capitalize on the site’s popularity.

Armed with versatile smart phones, iPads and other portable, digital devices, readers are consuming information differently than newspapers audiences of the past. Today’s readers are more mobile and they want immediate access to the information they desire on the device of their choice. The new design on focuses on that demand and uses the newest adaptive design technology so that no matter what device -- be it a smartphone, tablet, laptop or home computer -- a consumer is using, they will view the same website, which will intuitively adapt to the device being used.

The new design puts at the forefront of the digital media industry. Only a few other publishers across the country have moved to an adaptive website design, which fundamentally means the site is designed to automatically change the format of its layout, images and advertising based on the device the viewer is using.

Currently, receives nearly 20 percent of its daily traffic from mobile devices. And that percentage will only grow as retailers sold nearly 1 billion smartphones and tablet devices last year, and sales projections for the coming are anticipated to grow.

However, the newly relaunched site’s innovation doesn’t end with just the adaptive design. Consumers also should be excited about the fact that the new design allows for photos and other content to be displayed larger, preview navigation, related content links and related topics.

The Echo Press website draws about 235,000 visitors a month and receives 800,000 page views.

Forum Communications Co. digital network’s monthly average is 31.7 million impressions with 5.4 million visits.

The Echo Press and are both owned by Forum Communications Company, a multimedia information company based in Fargo, N.D. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.

Al Edenloff
Al Edenloff is the news and opinion page editor for the Echo Press. He was born in Alexandria and lived most of his childhood in Parkers Prairie. He graduated with honors from Moorhead State University with a degree in mass communications, print journalism. He interned at the Echo Press in the summer of 1983 and was hired a year later as a sports reporter. He also worked as a news reporter/photographer. Al is a four-time winner of the Minnesota Newspaper Association's Herman Roe Award, which honors excellence in editorial writing.  
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