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Plan for your market, market your plan

The Alexandria Technical and Community College (ATCC) will host a two-hour session on Wednesday, January 26 from 9 to 11 a.m. entitled, "Plan for Your Market - Market Your Plan."

There is a nominal fee for this class.

More than 80 percent of all businesses fail in the first three years of operation. The primary reason is poor planning, according to the ATCC.

To avoid falling into this statistic, small businesses must understand the importance of developing a relevant and viable market plan and how to make it work in the marketplace.

This workshop will review market research concepts, product development, product positioning, pricing, innovation, advertising and building the marketing plan.

To register, call the ATCC's Customized Training Department at (320) 762-4510.