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New fashion accessory store opens in Alexandria

Lillians, "The hippest shoppe in town," has announced the opening of its newest franchise location in Alexandria.

Located at 422 Broadway Street, (320) 763-5599, it will celebrate its grand opening sale April 2-5, offering local women the latest looks in fashion accessories.

This is the 18th location in the state of Minnesota; the 27th franchise for the Lillians' organization.

The shop features hundreds of designer-inspired handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items.

It will follow the brand's unique "four-day occasional sale" concept, opening its doors the first Thursday through Sunday each month. The store will also be open every Friday and Saturday from Memorial Day through Labor Day.

The Alexandria shop is owned by the mother-daughter team of Linda Martin and Kelli Moore.

Those who stop by Lillians the first weekend in April will receive a free bracelet (first 50 women each day of the grand opening sale). They may also enjoy some complimentary coffee and cookies.

Each month, Lillians invites its guests to host their own private shopping parties called "diva nights." At these events, each group gets a preview of the month's new inventory, indulges in complimentary light appetizers and sweet treats, and enjoys complimentary salon services such as hand massages, mini manicures or eyebrow waxing.

There is no cost to hold a party, and hostesses now earn 10 percent of sales in in-store merchandise.

For more information, visit the Web site,